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    <loc>https://www.opencommunication.com/case-studies</loc>
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    <lastmod>2025-10-16</lastmod>
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  <url>
    <loc>https://www.opencommunication.com/case-studies/tdc-net-a-new-corporate-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/3bd762c0-852d-4bfd-966d-eb24220ad5d3/Screenshot+2025-01-15+at+11.35.07.png</image:loc>
      <image:title>Case studies - TDC NET - A new corporate strategy - The Task </image:title>
      <image:caption>In a fast-paced, competitive industry, staying at the forefront of telecommunications requires every employee’s support. That’s why TDC NET partnered with us to finalise and launch their “Connectivity Pioneers” strategy, ensuring alignment and engagement across the organisation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/e5cc3800-51d7-412f-9ea5-e91d8d8eaaad/TDC+3.png</image:loc>
      <image:title>Case studies - TDC NET - A new corporate strategy - The Approach </image:title>
      <image:caption>To bring TDC NET’s "Connectivity Pioneers" strategy to life, we developed a unified change story, creative framework, and strategic communication plan, forming the foundation for engaging employees with the new vision. As the final pieces of the strategy came together, creating the framework and foundation helped bring the strategy to life and make it feel more tangible for everyone involved. In collaboration with the TDC NET team, we developed a full range of communication materials, as well as cross-country roadshow with eight local town hall meetings, allowing employees to connect with the strategy in real time. To empower leaders, we provided a Connectivity Pioneers Leaders Kit with tips, guides, and key messages to help them inspire their teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1a1a8a41-8d69-4d36-8335-c691b95ef34e/TDC+4.png</image:loc>
      <image:title>Case studies - TDC NET - A new corporate strategy - The Result </image:title>
      <image:caption>The strategy rollout is uniting employees with a clear sense of purpose. Through storytelling, engagement, and leadership support, the approach aligns the workforce with TDC NET’s goals and ensures the message resonates across the organisation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/pandora-rolling-out-viva-engage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/e41ef069-002f-452d-9b7c-4d9bcb97acbd/Pandora_Engage_Wordmark_RGB__Positive+Primary+Pink_0110024.jpg</image:loc>
      <image:title>Case studies - Pandora - Rolling out Viva Engage - The Task </image:title>
      <image:caption>Pandora’s old global news on SharePoint no longer matched their vibrant, youthful culture, had limited reach and made it tough to hit their global employee engagement goals. They needed something more dynamic and accessible, a social-first platform aligned with their brand and that allowed for two-way communication. That’s why they chose Microsoft’s Viva Engage, and together we kicked off the Pandora Engage project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/39a72747-f31f-4727-b396-248f4fd96dd0/PE_KeyVisual_RGB_2500x2500px_72dpi+_0110024-2.jpg</image:loc>
      <image:title>Case studies - Pandora - Rolling out Viva Engage - The Approach </image:title>
      <image:caption>We started by laying the groundwork for Pandora Engage with a strategic business case, making sure we were clear on the purpose, success criteria, and the audiences we needed to reach. We assessed the company’s readiness and then set up strong community governance, defining roles and responsibilities based on input from target audience representatives.  Our activation plan was synced with Pandora’s business flow and mapped out the key phases for launch and rollout. We developed and wrote a manifesto and core story, created a creative framework, and designed engaging launch materials like videos, stickers, and posters. This helped build excitement and set the stage for a successful launch. The content strategy for Pandora Engage was designed to mirror the approach you’d take when creating content for any social media platform—aimed at engaging the young workforce and fostering two-way communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/c092ad19-40c5-4775-b904-d223009b5e30/PE_Stickers_RGB_LargeWord_0110024.jpg</image:loc>
      <image:title>Case studies - Pandora - Rolling out Viva Engage - The Result - Outcomes and achievements of the project</image:title>
      <image:caption>Pandora Engage was an instant hit. Within days, over 90% of desk-based employees had visited the platform, and promoted posts reached 5,500–6,300 colleagues. Engagement skyrocketed, with more than 300 likes, comments, and reshares—way above what the old intranet ever saw.  Pandora Engage is still going strong, enriching the company culture and revolutionising how employees connect and communicate globally.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/zealand-pharma-employer-branding-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/be118d08-4a31-42b2-af80-4a90df98b819/Zealand_EB_Photoshoot02-2.jpg</image:loc>
      <image:title>Case studies - Zealand Pharma - Employer branding transformation&amp;nbsp;&amp;nbsp; - The Task </image:title>
      <image:caption>In a competitive industry, Zealand Pharma recognised the need to revitalise its employer brand to attract and retain top talent. Following a change in strategy, Zealand aimed to highlight its identity as a dedicated research and development company. Partnering with Zealand Pharma, we crafted a comprehensive employer branding strategy and updated their Employer Value Proposition (EVP).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/39c4150a-1e9d-427c-b4a7-0481a805d6e2/Zealand_EB_Photoshoot.jpg</image:loc>
      <image:title>Case studies - Zealand Pharma - Employer branding transformation&amp;nbsp;&amp;nbsp; - The Approach </image:title>
      <image:caption>We began by integrating Zealand's core values, mission, and ambition into a cohesive narrative, ensuring consistency across all communication channels. This narrative came to life through engaging content, including employee stories, photo shoots, and videos, displaying Zealand's vibrant culture and positioning it as an employer of choice.  We developed the "Meet the Zealanders" series to create a bank of employee stories for both internal and external use, optimising content for Zealand's new website, social media and intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/d9299fc5-6441-4eee-8bad-7a583680adcc/Zealand_CEO_Vid.jpg</image:loc>
      <image:title>Case studies - Zealand Pharma - Employer branding transformation&amp;nbsp;&amp;nbsp; - The Result </image:title>
      <image:caption>Zealand Pharma’s employer branding transformation highlights the impact it can have on a company's image and appeal. The project demonstrates how strategic employer branding can significantly impact a company's ability to attract and retain top talent in the industry. Zealand Pharma was recently awarded with the spot as 2nd best image among 37 large Life Science companies in Denmark, according to a MedWatch survey of nearly 4,000 people. Additionally, Zealand Pharma had the greatest overall improvement and ranked #1 for involving employees in important decisions.</image:caption>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/a-multilingual-triumph-open-communications-journey-with-nos-portugal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/maersk-msteams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/5fd47c93-a1a2-493f-ac3a-e59ec7b372f7/1298508110580114790_1298508110580114790.png</image:loc>
      <image:title>Case studies - Maersk - Improving global cooperation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/2778020c-91c2-4871-9f68-07a8953d0781/maersk+6.png</image:loc>
      <image:title>Case studies - Maersk - Improving global cooperation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/carlsberg-carlsnet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/fa36e348-e766-462c-8eda-846c131b04c4/image-asset.jpg</image:loc>
      <image:title>Case studies - Carlsberg Group - A new Intranet experience - Make it stand out</image:title>
      <image:caption>Workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554754-K2AEMHIMXRJ1E70Z7T2P/Beige+White+Simple+Fashion+Photo+Collage.png</image:loc>
      <image:title>Case studies - Carlsberg Group - A new Intranet experience - Make it stand out</image:title>
      <image:caption>User Journey track</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/maersk-tankers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/chr-hansen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/carlsberg-sail-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554714-NWRXTAW1SQ69RN42KV8H/1592475032553-1200x300.png</image:loc>
      <image:title>Case studies - Carlsberg Group - Sail ’22, Global strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tryg-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/nne-employee-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554680-FNCBH5WEUNKC8AXRHIQJ/img-02-1200x668.png</image:loc>
      <image:title>Case studies - NNE - An engaging and motivating pre-boarding experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554685-4DPEKU7KZ5UC74U8X5KZ/img-03-1200x636.png</image:loc>
      <image:title>Case studies - NNE - An engaging and motivating pre-boarding experience - Make it stand out</image:title>
      <image:caption>A modern and effective onboarding experience that reflects an innovative and exciting workplace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554689-N14Z8MC2C5B9FMH1OHYL/img-07-1200x668.png</image:loc>
      <image:title>Case studies - NNE - An engaging and motivating pre-boarding experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/danskebank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554667-45JWHFVX20YXLPFICHK0/element_image-uai-2880x1691-02-1-1200x474.png</image:loc>
      <image:title>Case studies - Danske Bank - Creating employee engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/sitecore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554649-G2OO4XMLUO3012ASQQV5/sitecore-characters-1-1200x391.png</image:loc>
      <image:title>Case studies - Sitecore - Revitalising the entrepreneurial spirit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/haldor-topsoe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554635-WLW4BWRI1ZGD1N1J4WPI/920x440_top_img_HT-1200x529.png</image:loc>
      <image:title>Case studies - Haldor Topsoe - Strengthening the safety culture - Make it stand out</image:title>
      <image:caption>Haldor Topsoe - Safety Communication</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/oml-dare-to-learn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554626-EQ0NXOAAN9XV7G61Q9R5/Screenshot+2023-01-27+at+10.09.32.png</image:loc>
      <image:title>Case studies - Old Mutual - Empowering employees at Old Mutual through lifelong learning - Make it stand out</image:title>
      <image:caption>Dare to Learn - Old Mutual</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/pandora-workspace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/novo-nordisk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63eb9929af50773636e637fb/1676384554601-E409HW570A8W3CEC0YNH/NN_4D_Case_2ndpage_v02_tla-01-uai-2064x931-1-1200x479.png</image:loc>
      <image:title>Case studies - Novo Nordisk - Dream &amp;amp; Discover, Dare &amp;amp; Deliver - Make it stand out</image:title>
      <image:caption>Novo Nordisk Culture Transformation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/oldmutual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
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    <loc>https://www.opencommunication.com/case-studies/category/Employee+Onboarding</loc>
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  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Culture+Transformation</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Corporate+Communications</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Employer+Branding</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Intranet+Implementation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Qualitative+Analysis</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Digital+Enablement</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Safety+Communication</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Leadership+Communication</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Video+Strategy</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Employee+Engagement</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Digital+Workspace</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Strategy+Communication</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/category/Communications+Framework</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Pandora</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Microsoft+Teams</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/NNE</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Internal+communication</loc>
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  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Old+Mutual+Limited</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Employee+engagement</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Carlsberg+Group</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Safety+communications</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Tryg</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Maersk+Tankers</loc>
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    <loc>https://www.opencommunication.com/case-studies/tag/Company+culture</loc>
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    <loc>https://www.opencommunication.com/case-studies/tag/Safety+culture</loc>
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    <loc>https://www.opencommunication.com/case-studies/tag/Corporate+communications</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Digital+workspace</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Novo+Nordisk</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Employer+branding</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/CHR.+Hansen</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Intranet</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Haldor+Topsoe</loc>
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  </url>
  <url>
    <loc>https://www.opencommunication.com/case-studies/tag/Danske+Bank</loc>
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    <priority>0.5</priority>
  </url>
  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>It’s critical to keep employees engaged and to help them develop new habits and skills. This can include peer-to-peer learning and expert-led hackathons to integrate Copilot into daily tasks and business-as-usual.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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