Postcard from GEA HRT Leadership Event 2025

In May 2025, advisors Aneeqah and Taariq headed to Den Bosch to support our longtime friends at GEA HRT with this year’s Leadership Event .

Creative collaboration, concept development, and detailed preparation led up to the big culmination — supported every step of the way by a wider Open team who helped shape the strategy, refine the messaging, and prep the visuals and production behind the scenes.

This event in particular reminded us just how powerful a strong creative concept can be. For this year’s event, the concept was inspired by the beautiful stained glass windows found in the historic venues — but of course, reimagined in a bold and meaningful GEA way.

Together, we worked to ensure strategic alignment on messaging across the board — translating the event’s core themes into both the visual experience and into moments of interactive learning and engagement. Because when creative meets strategy, that’s when the message really sticks.

One thing that stood out was the energy in the room — the participants felt like a proper tribe, feeding off each other’s ideas and building on the experience together.

It’s always inspiring to see how the right idea can turn a space into a story, and an event into an experience. A reminder that a strong creative concept and thought-out messaging isn’t just decoration — it drives recognition, connection, and impact.